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Total Solutions
We will be driven by customer satisfaction and become known as the supplier of choice in our industries. We will strive to exceed customer expectations. We will be a solutions company, not simply a supplier of equipment or consumables.
Expertise
We will be differentiated from our competitors by technology, quality, applications engineering, sales and marketing expertise.
Global
We will be global, with over 40% of our total sales coming from outside North America. We will have cost competitive manufacturing facilities located worldwide, where appropriate, to best serve our customers’ needs.
Principles
We will base our human resources systems on our proven principles reflective of our core values and our commitment to attract, reward, develop and motivate high quality people. They will reflect the global scope of our business while demonstrating responsibility and flexibility with respect to cultural diversity, and statutory and regional business realties.
Stakeholders
Our emphasis on continuous improvement in all aspects of our business will enable us to reward our shareholders and employees.
Responsibility
We will continually strive to be environmentally responsible and support the communities where we operate and the industries in which we participate.
With these missions we intend to achieve our VISION for Lincoln Electric:
Lincoln Electric will be the undisputed world leader in the arc welding industry as measured by global sales volume, while simultaneously aiming to maximise shareholder value.
We will be the leader in supplying the finest quality welding and cutting products. In order to accomplish this, we will continue our emphasis on being the industry’s lowest cost producer, on providing applications expertise and solutions for our customers, and on developing new and innovative technology that responds to customer needs with value-added products and services.
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